Project Overview
GROOFT is a complete slime kit for children that allows them to create their own unique slime at home. The theme of our subscription box is “Fantasy,” so kids and parents will be able to choose from a variety of fantasy creatures each month, and receive an entire kit dedicated to this theme. Themes are apparent from the fun design of the box, to the ingredients, and overall branding. Through the use of bright colors and vector organic shapes, the fun and kid friendly theme to the brand is evident. Includes stages of logo development from thumbnail to final.